Latest July 2018 Google algorithm | Google FRED

Google algorithm

Blogboosters.net - Almost every day, Google releases updates to its ranking algorithm. Yes, indeed some are minor tweaks while others seriously have a big impact on SERPs (search results pages). This short guide article will help you to understand the most important algorithmic changes as well as penalties launched in recent years.

Do not worry, the guide is very short and not too technical. Also equipped with some SEO advice for each section update algorithm/penalty. This can certainly help you bloggers and website managers, to grow your business online.

Panda

Released on February 24, 2011, the main focus of this one algorithm update is about duplication/plagiarism, thin content, user-generated spam, and keyword stuffing.

How does the Google Panda algorithm work?

Panda comes with what is called a "quality score" for the website page. This score is then used as a ranking factor on the Google search engine. Initially, Panda is a filter, not a part of Google's rank itself. But in January 2016, the Panda was officially incorporated into the core algorithm. Panda scrolling becomes more frequent, then a factor penalty from Google against your website.

How do I handle the Google Panda algorithm?

Work on your website regularly to remove and change bad content according to this algorithm. Bad content in question is duplicate content, thin content, and keyword over stuffing. To do that, you can use various software or tools available on the internet. Find out more about Google Panda.

Penguin

Released on April 24, 2012, the main focus of this one algorithm update is a matter of irrelevant links/spam and anchor text that is too optimized.

How does the Google Penguin algorithm work?

The purpose of Google Penguin is rumored to lower the ranking of sites whose links are considered manipulative. Since the end of 2016, Penguin has become part of Google's core algorithm. Unlike the previously released Panda algorithm, Penguin works in real time / instantly.

How to handle the Google Penguin algorithm?

Monitor the growth of your link profile/links. Then, run a routine audit with backlink checks. You can use the online tool checker backlinks, you can look it up on the internet, some of which are available for free. You should remove various bad links and change the anchor text on the page on your own website. Find out more about link building.

Hummingbird

Released on August 22, 2013, the main focus of this one algorithm update is about keyword stuffing and low-quality content.

How does the Google Hummingbird algorithm work?

Hummingbird helps Google interpret search queries better than ever before. In addition, Hummingbird can also deliver results that are more relevant to the intent of the searcher (you're a Google search engine user). While keywords are important, Hummingbird allows pages to rank their queries even if the keyword does not contain the exact words (entered by the searcher). This is achieved with the help of natural language processing that relies on latent semantic indexing, relying on the similarity-like consciousness of terms, as well as synonyms.

How do I handle the Google Hummingbird algorithm?

Do keyword research comprehensively and focus on the concept, not the keyword itself. Careful research by being aware of searches with synonyms, and similar terms. You can also take advantage of useful tools like Google Search itself and Google Autocomplete. You can also find all related keywords and insert them into the module Keyword Tracker Module.

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Pigeon

Released on July 24, 2014, the main focus of this one algorithm update is the matter of less-optimized on-page and off-page quality (SEO).

How does the Google Pigeon algorithm work?

Pigeon influences the search where the user's location plays a large and important part. This update creates a closer relationship between the local algorithm and the core algorithm. So, traditional SEO factors are now used to rank locally.

How do I handle the Google Pigeon algorithm?

Develop on-page SEO and off-page SEO. Read our two guidelines and apply them so you can be optimized for the Google Pigeon algorithm.

Mobile

Released on April 21, 2015, the main focus of this one algorithm update is a matter of website/page accessibility on mobile devices and the absence of a mobile version.

How does the Google Mobile algorithm work?

The Google Mobile update (aka Mobilegeddon) ensures that mobile-friendly / mobile-friendly web pages are ranked at the top in searches from mobile devices. In the meantime, it's clear that non-mobile optimized web pages are filtered (removed to the next page) from the SERPs, ranked below that makes your page accessible to users small and almost impossible.

How do I handle the Google Mobile algorithm?

So, your website should be "go mobile" and focus on speed and usability (User Experience). Google Mobile-Friendly Test can be a tester whether your website is mobile-friendly or not. This Google tool will also help you see which aspects of the mobile version of your page need to be upgraded. We have also optimized our website for users to make navigation and UX Blogboosters friends more smoothly. You can try to browse our website from the homepage at blogboosters.net and feel the difference with our previous website.

RankBrain

Released on October 26, 2015, the main focus of this one algorithm update is the lack of specific query support features, superficial content and poor user experience (UX).

How does the Google RankBrain algorithm work?

RankBrain is part of Google's Hummingbird algorithm. RankBrain is a machine learning system that helps Google understand the meaning behind the query, and presents the most appropriate search results to answer that question. Google considers RankBrain as the most important ranking factor. We've created a RankBrain comprehensive guide so you can optimize your website according to Google's algorithm.

How do I handle the Google RankBrain algorithm?

RankBrain focuses on two important things:
  1. How long an internet user spends time on your page
  2. What percentage of users are clicking the search results - your page
From the following two things, we'll cover them one by one so you know what optimizations can be done to them.

The first aspect of the time is called Dwell Time. Based on a study published by Search Engine Land. Dwell Time is a good average to get into the top 10 of Google's search results is 3 minutes 10 seconds in duration. If you do not believe it, try reviewing it from your Google Analytics.

In fact, the question of Dwell Time is very reasonable to be ranked factor. Why? Because if the internet user spends a lot of time on the page or page on your website, then the user likes the content. Well, the more people who do the same on your page, then Google will raise the content ranking so that it can be more easily searched by others.

So how to make visitors feel at home on your page? The first thing, of course, is to make sure your page can be displayed quickly. If not, your visitors will soon be out of your page. Actually, if you use cheap but good hosting, you can guarantee your page loading speed. In addition, when your website is crowded your visitors can avoid crashes or slow loading page.

Another thing to note is the content, of course, you need to create interesting and quality content. This will be discussed in the next section. Previously, let's discuss the second aspect of RankBrain ie click through rate!

Possum 

Released on September 1, 2016, the main focus of this algorithm update is the matter of placing the competition according to the more targeted specific location. How does the Google Possum algorithm work? Possum updates make local results vary much more depending on the location of the searcher. As you get closer to your business address, the more likely you are to see it among the local results that appear on Google.

Possum also generates greater variation among rank results for very similar questions. So you can now get relevant results from a search for "cardiac hospital" and the results will bring up "Jakarta heart hospital" or even "Central Jakarta heart hospital".

How do I handle the Google Possum algorithm? 

Expand your keyword list and track rankings with custom locations. Local businesses should now target more keywords than ever before. Read the comprehensive SEO Local guides we made earlier and try to apply. Fred Released on March 8, 2017, the main focus of this one algorithm update is the matter of the thinness of the content, and the affiliates who are too much or too focused on advertising.

How does Google's Fred algorithm work? 

What's new with Google-confirmed updates, Fred targets websites that violate Google's Webmaster guidelines. Most impacted websites are blogs with low-quality posts that seem to be mostly created for the purpose of generating ad revenue. How to handle Google Fred algorithm? Tinjalah your website. If you show ads, make sure their pages are of high quality and offer information that is relevant to their content. Find out what Google Webmaster is and take advantage of.

Fred

Released on March 8, 2017, the main focus of this one algorithm update is the matter of the thinness of the content, and the affiliate is too much or too focused on the ad.

How does Google Fred's algorithm work?

What's new with Google-confirmed updates, Fred targets websites that violate Google's Webmaster guidelines. Most impacted websites are blogs with low-quality posts that seem to be mostly created for the purpose of generating ad revenue.

How to handle Google Fred algorithm?

Tinjalah your website. If you show ads, make sure their pages are of high quality and offer information that is relevant to their content. Find out what Google Webmaster is and take advantage of.

Conclusion

That's a solid summary of algorithms from Google! As a cheap hosting provider and cheap vps, especially cloud hosting Indonesia international quality, we are committed to helping your success online. Also, read a variety of informative and interesting content from us on Blogboosters.net. Happy developing your website, good luck yes!

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