Keywords that many searches on Google is not necessarily directly proportional to sales conversions. For online business people should not only focus on the keywords that many searches on Google, but focus on keywords that conversing good.
Usually, high converting keywords are keyword specific and generally long (long tail keywords). While long keywords are not much of a search, they are typically used by potential buyers.
Keyword Type to Increase Sales Conversion
There are actually many different types of keywords that can improve conversions. However, there are six types of keywords that are most commonly used by internet users when they are browsing and are usually good conversions, such as:
1. Branded Terms
For example: Selling Cheap Sony Cameras
The word "Sony" is a well-known brand inserted in keywords. This type of keyword conversion is very high because usually typed by the fans of a particular brand who want to shop.
2. Product TermsProduct keywords are keywords that mention the product name. Usually, the use of keywords like this is accompanied by a particular brand name.
For example Ibanez Cheap Guitar Sale
The word "guitar" in the keyword above mentions the product you want to search. In general, keywords like this are used by internet users who intend to buy products but want to make comparisons first.
3. Competitor TermsCompetitor keywords is a keyword that aims to compare one brand with another brand. Keywords like this are usually used to see the difference and make the difference between one brand with another brand.
For example Samsung A5 vs Xiaomi 4X
Generally, keywords like this are used internet users who want to buy certain products but want to compare the advantages and disadvantages of these products with other brands.
4. Substitute Product TermsThis is a keyword that is often used to search for other product information in lieu of. The use of keywords like this is to look for alternatives to other products whose quality is not much different.
Suppose you sell "hair grower products", there is no harm in also optimizing the keywords associated with "hair strengthening products".
5. Complementary Product Terms
When someone searches for information about computer equipment, then chances are your computer table sales conversions are pretty good.
6. Audience TermsThis type of keyword category includes lots of terms that people may search on the internet. That is why this type of keyword is quite difficult and it takes more effort to benefit from keywords like this.
This can be anticipated by developing many keywords that match the product you sell. That way visitors from this type of category keywords can be converted into buyers.
7. Asking Questions Terms
Can this result in conversions? Of course. Visitors of these types of keywords can be converted into buyers when they are helped with the content they are reading.
8. Seasonal TermsThis is a seasonal keyword that is only sought after when there are certain events only. For example when approaching Idul Fitri, Christmas, New Year, and others.
This type of keyword is rarely typed in Google. However, when entering in the season then this type of keyword will be very massive to use. Surely you do not want to miss taking advantage of momentum in certain seasons.
9. Symptoms TermsThese are keywords that contain symptoms or anxiety and are typically typed in Google by those who want to get an immediate answer to the problem.
For example, someone whose smartphone died suddenly because of exposure to water. So he will look for information on Google by using the keyword "How to solve a smartphone suddenly because of submerged water".
And most likely the search results on Google will feature a variety of content on how to overcome the smartphone that died of water.
10. Specific Terms
Usually, the use of these specific keywords is very small. However, such keyword competition is so low that it is very easy to optimize.
11. Update Terms
For example, there is news about the latest Chinese smartphone product release. Then internet users will do browsing on Google to find information related to the news.
Above were some kind of keywords to increase the sales conversion from Google Search Engine. Applying everything may be hard, but trying 1 to 6 points will have a huge impact on your online business.
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